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Full Version: Jags Should Play ONE "Home" Presason Game A Year Outside Of Jacksonville
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(07-08-2017, 08:24 AM)DragonFury Wrote: [ -> ]And what stadium in St Augustine or Daytona Beach do you think is capable of holding 50k spectators?

They only need about 25k seats.... nobody watches the Jaguars preseason... stop fooling yourself. More people work at the game than attend preseason Jag games.
In theory I love the idea. Play a game in Orlando or Gainesville or Tallahassee. Or play at some smaller stadium like Georgia Southern's in Statesboro. Can you imagine if they played a preseason game between like the Packers and Jaguars in that 30k stadium in Statesboro? Place would be packed and the folks there would be super excited. Far more excited than you'd ever see at a preseason game in Jacksonville where you know the regular season is only a few weeks ago. I bet you could create a bunch of Jags fans doing something like that. Or heck bring a team like the Cowboys to play the Jags in Tallahassee. I bet a lot of people would show up to that. And again, a lot of people in panhandle of Florida and southern Bama and Georgia that dont get to see much live NFL would probably be far more excited than any preseason game in Jax. I really think it could bring in more fans longterm.

But obviously the team would never make as much money doing so and any short term profit would override potential future gains from whatever growth in fans. Plus if Shad is going to play some preseason games outside Jacksonville, I see him doing so overseas. Not podunk regional southeastern US. He wants to make us a global brand. Which doesnt exist yet in the NFL.

Anyone else remember when the Packers would play three regular season home games a year in Milwaukee (which is actually pronounced Milly-wah-kay and is Algonquin for "the good land')? Of course they quit doing so because of money. Too bad though. I liked the uniqueness of it. Really defined them as the team of Wisconsin.
Well, as a season ticket holder who lives in Orlando, I'd love it if they played a preseason game down here. I'd actually go to a preseason game for a change. I rarely make the drive up to Jax for the preseason and can't usually find anyone who wants the tickets so they are usually just a sunk cost for me.

But for the reasons many have already mentioned, I seriously doubt it will happen.
(07-17-2017, 11:34 AM)David4499 Wrote: [ -> ]
(07-08-2017, 08:24 AM)DragonFury Wrote: [ -> ]And what stadium in St Augustine or Daytona Beach do you think is capable of holding 50k spectators?

They only need about 25k seats.... nobody watches the Jaguars preseason... stop fooling yourself. More people work at the game than attend preseason Jag games.

It's not about attendance, it's about tickets sold. You can sell 67k tickets to a preseason game in EverBank and even if only 1000 show up that's still 67,000 x $60 = $4 million in revenue. The best any stadium in Daytona can do is 15k with prices around $30, that's $450,000 or about $3.6 million in lost revenue.
(07-08-2017, 08:18 AM)TealHammer Wrote: [ -> ]It used to be more common in the NFL for teams to use preseason games to play a game in a nearby city that did not have an NFL team. 

The Jags have two home preseason games. Why not play one of them in a rotating series of cities within driving distance of Jacksonville. Options include:

* Orlando
* Daytona Beach
* Gainesville
* Tallahassee 
* St Augustine

Jags could do some marketing and would get a lot of free publicity from those towns local sports media.   This could help TV ratings, merchandise sales and in the areas within 90 minute drives could drive sales of regular season games. 

I feel like Jags should be embraced more by the region and this could help.

Never going to happen.  The Jaguars have a "revenue problem" due to market size as well as team performance.  Your proposal is in the "market" for the Jaguars for the most part (St Augustine, Gainesville, Daytona Beach).

This was addressed by professionals by doing the London games.

Perhaps you should take your "show" down to some of those areas and try to promote it.  I'll bet that they would love you and your show.
(07-08-2017, 08:18 AM)TealHammer Wrote: [ -> ]It used to be more common in the NFL for teams to use preseason games to play a game in a nearby city that did not have an NFL team. 

The Jags have two home preseason games. Why not play one of them in a rotating series of cities within driving distance of Jacksonville. Options include:

* Orlando
* Daytona Beach
* Gainesville
* Tallahassee 
* St Augustine

Jags could do some marketing and would get a lot of free publicity from those towns local sports media.   This could help TV ratings, merchandise sales and in the areas within 90 minute drives could drive sales of regular season games. 

I feel like Jags should be embraced more by the region and this could help.
I totally agree and Orlando is the obvious and only choice.  That is a market that needs to be weened away from the Dolphins.  Of coarse winning would go a long way to help there but I degress.
(07-20-2017, 04:04 PM)DragonFury Wrote: [ -> ]It's not about attendance, it's about tickets sold. You can sell 67k tickets to a preseason game in EverBank and even if only 1000 show up that's still 67,000 x $60 = $4 million in revenue. The best any stadium in Daytona can do is 15k with prices around $30, that's $450,000 or about $3.6 million in lost revenue.

Bingo.

The number of season tickets sold by the Jaguars will exceed anything they might sell in a smaller venue, and season ticket holders are paying full price for these tickets. The profits lost by going to a smaller venue and selling fewer, cheaper seats for the sake of market exposure would be a financial disaster. Plus, preseason games aren't going to get anyone excited enough to switch their allegiances if the intent is to ween them away from the Dolphins. There's only one thing that will accomplish that goal.

(07-20-2017, 06:39 PM)copycat Wrote: [ -> ]I totally agree and Orlando is the obvious and only choice.  That is a market that needs to be weened away from the Dolphins.  Of coarse winning would go a long way to help there but I degress.

Winning is the ONLY thing that's going to grow the fan base into a more regional presence. Playing games in other markets using smaller, cheaper venues serves no purpose in an era where the teams are more focused on revenue.

In the early days when the Jaguars were winning, we had season ticket holders coming from South Carolina, Pensacola, and Orlando and points in between. If the team focuses on getting better on the field, the fan base will grow naturally.
If this team wins games.. they won't need regional support. They will have enough fans in Jacksonville to sustain their needs. But as for now.. there are a ton of people in Jacksonville that could care less if this losing team even takes the field on Sundays. Change their minds first... forget about outside markets... treat your local fans like they deserve a winner.
(07-21-2017, 02:32 PM)FBT Wrote: [ -> ]
(07-20-2017, 04:04 PM)DragonFury Wrote: [ -> ]It's not about attendance, it's about tickets sold. You can sell 67k tickets to a preseason game in EverBank and even if only 1000 show up that's still 67,000 x $60 = $4 million in revenue. The best any stadium in Daytona can do is 15k with prices around $30, that's $450,000 or about $3.6 million in lost revenue.

Bingo.

The number of season tickets sold by the Jaguars will exceed anything they might sell in a smaller venue, and season ticket holders are paying full price for these tickets.  The profits lost by going to a smaller venue and selling fewer, cheaper seats for the sake of market exposure would be a financial disaster.  Plus, preseason games aren't going to get anyone excited enough to switch their allegiances if the intent is to ween them away from the Dolphins.  There's only one thing that will accomplish that goal.

(07-20-2017, 06:39 PM)copycat Wrote: [ -> ]I totally agree and Orlando is the obvious and only choice.  That is a market that needs to be weened away from the Dolphins.  Of coarse winning would go a long way to help there but I degress.

Winning is the ONLY thing that's going to grow the fan base into a more regional presence.  Playing games in other markets using smaller, cheaper venues serves no purpose in an era where the teams are more focused on revenue.

In the early days when the Jaguars were winning, we had season ticket holders coming from South Carolina, Pensacola, and Orlando and points in between.  If the team focuses on getting better on the field, the fan base will grow naturally.

That's what it comes down to. In the past season the Jags have played 36 games in EverBank Field (8 games per season minus 4 London games) and they've won a grand total of nine games. That's abysmal and I don't blame anyone from say, Pensacola if don't want to drive 5 hours to Jacksonville and 5 hours back just to watch the team get pummeled 40-10.
http://jacksonville.com/jaguars/sports/2...yond-duval

Good article by the Times Union explaining Jags continuing desire to turn the franchise into a Florida regional team. Lamping specifically mentions Orlando and Tallahasse as area they feel could be a real fan base. (Although Orlando is within the 75 mile radius of Tampa, which is apparently a thing).

Lamping says they need to "do some things different than other teams". I'd suggest the preseason game is a potential answer.

Winning is clearly the best way to increase fandom. This article makes it clear that Jags front office thinks there are additional steps that can be taken.
I don't think it's a good idea at all.

even the locals cant sell out a pre-season game. you think Daytona or Orlando would have people flocking to the gates?
(07-21-2017, 04:56 PM)SuperJville Wrote: [ -> ]I don't think it's a good idea at all.

even the locals cant sell out a pre-season game.  you think Daytona or Orlando would have people flocking to the gates?

Way back in the 1980's the Buc's would hold a preseason game here in Jax at the Gator Bowl.  I am not sure about attendance figures but I was there and back then I was 100% a Dolphin fan.  True a lot of things have changed since then but to attend an NFL game used to mean something.  No clue what the mind set is today though.
(07-21-2017, 08:30 PM)copycat Wrote: [ -> ]
(07-21-2017, 04:56 PM)SuperJville Wrote: [ -> ]I don't think it's a good idea at all.

even the locals cant sell out a pre-season game.  you think Daytona or Orlando would have people flocking to the gates?

Way back in the 1980's the Buc's would hold a preseason game here in Jax at the Gator Bowl.  I am not sure about attendance figures but I was there and back then I was 100% a Dolphin fan.  True a lot of things have changed since then but to attend an NFL game used to mean something.  No clue what the mind set is today though.

Everbank Field is like a giant cash register, with $240 per-game club seats, sky boxes, $10 cocktails, not to mention the ads they sell that run on those giant video screens.   Taking a game away from Everbank Field means they lose a TON of revenue, and there's no way they can make that kind of money anywhere else except London.
Shoot, give London another game. Give them a pre season game.

They won't know the difference anyway.
(07-21-2017, 04:46 PM)TealHammer Wrote: [ -> ]http://jacksonville.com/jaguars/sports/2...yond-duval

Good article by the Times Union explaining Jags continuing desire to turn the franchise into a Florida regional team. Lamping specifically mentions Orlando and Tallahasse as area they feel could be a real fan base. (Although Orlando is within the 75 mile radius of Tampa, which is apparently a thing).

Lamping says they need to "do some things different than other teams". I'd suggest the preseason game is a potential answer.

Winning is clearly the best way to increase fandom. This article makes it clear that Jags front office thinks there are additional steps that can be taken.
Preseason games aren't the answer.   Not even remotely. 

The Jaguars are expanding their visibility particularly in the Daytona to Orlando corridor by doing player appearances, and hosting luncheons with larger businesses/employers in the region to get their buy in for potential sponsorship and block ticket purchases.  I know Lamping just did one of these himself in Daytona recently.  

Preseason games are nothing more than money making opportunities for teams without the burden of revenue sharing.  Without the locked in season ticket purchases, and having to rely strictly on getting a percentage of the revenue at an alternate venue defeats the intention of the team to increase revenue.  It's really that simple.  Maybe they host a couple of practices during training camp at an alternate location,but this team isn't giving up a penny of game day revenue to Orlando or anywhere else, and no venue is going to waive any cut to let the team keepall the revenue from ticket sales, parking, advertising, and concessions.  Not gonna happen, even as a remote possibility.  Whether people show up for the preseason games or not, the number of tickets sold, and the prices paid will exceed anywhere else.  

The Jaguars are promoting Everbank as a destination for football fans.  That's what every stadium upgrade since Khan bought the team has been focused on.  Cabanas, terrace suites, premium seating all sell exceptionally well, even for the preseason.  When Orlando's can match that and give every penny of profit to the Jags, then maybe it happens.  Odds of that happening?  Slim to none. 

Again, a winning team and good home schedules will bring in the fans.  Not a traveling road show.
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(07-21-2017, 08:30 PM)copycat Wrote: [ -> ]
(07-21-2017, 04:56 PM)SuperJville Wrote: [ -> ]I don't think it's a good idea at all.

even the locals cant sell out a pre-season game.  you think Daytona or Orlando would have people flocking to the gates?

Way back in the 1980's the Buc's would hold a preseason game here in Jax at the Gator Bowl.  I am not sure about attendance figures but I was there and back then I was 100% a Dolphin fan.  True a lot of things have changed since then but to attend an NFL game used to mean something.  No clue what the mind set is today though.
In the 80s, fans weren't attending Bucs regular season or preseason games in the old sombrero.  It wasn't unusual to have less than 20k attending home games during the regular season.  I know.  I had a friend whose dad had season tickets he'd give us to go.  Talk about empty.  They were bound to get more gate revenue in a town trying to land a team than in their own stadium.  Things have changed in a big way since then around the league, but the Bucs still have attendance issues.  Still, they're not playing games anywhere else for the same reasons the Jags won't.  Money
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