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The Jordan brand (Jumpman) is Nike's premier line. Only a couple college basketball teams get to wear it and now the brand will pick up it's first football team in 2015/2016.

 

In before Devin Gardner jokes.

That will be big for recruiting.

Quote:That will be big for recruiting.

 

That's the hope. Kids love the Jordan brand.

Quote:That's the hope. Kids love the Jordan brand.

 

They also like Nike and UnderArmour. Can't tell if you are being serious but this will have almost no impact on recruiting.

Quote:They also like Nike and UnderArmour. Can't tell if you are being serious but this will have almost no impact on recruiting.

Aside from a few cleats here and there. All the Jordan football stuff is just Nike stuff with a Jordan logo slapped on it.


I just hope the Jordan cleats don't fall apart mid game like their basketball shoes.

Quote:Aside from a few cleats here and there. All the Jordan football stuff is just Nike stuff with a Jordan logo slapped on it.


I just hope the Jordan cleats don't fall apart mid game like their basketball shoes.

 

This is about right.  Do the kids that are being recruited today see a big difference between the Jordan brand and the Nike brand?  I doubt it.

Brand affiliation is becoming a pretty big part of recruiting. It's more seen in basketball recruiting right now because more and more kids are letting the brand their AAU teams are affiliated with impact their decision. For example, Maryland was able to land the #6 recruit in the nation (Diamond Stone) largely in part because they are an Under Armor school and Under Armor sponsered his AAU team.

 

Here are couple reads on the topic:

 

Shoe company affiliations the heart and sole of recruiting affairs

http://www.sportingnews.com/ncaa-basketb...spects-aau

 

Of the twelve players asked their opinion on the subject, all replied that they knew at least one person in their time on the AAU circuit who openly admitted that part of his decision to commit revolved around the type of shoe that particular school was affiliated with.

 

Ole Miss (a Nike school) senior guard Jarvis Summers was the most forthcoming in his answer. He called it a “big recruiting advantage” for schools that share the same brand affiliation as a prospect’s AAU team.

 

 

New Data Reveals Nike's Dominance Among Football Recruits

http://www.huffingtonpost.com/kai-sato/n...51198.html

 

"Not surprisingly, the apparel or "gear" that coveted football prospects prefer has become a larger part of the recruiting equation. Many recruits admit that the apparel they stand to receive as future college athletes can play a deciding factor which school to attend. Brands not only spend substantial sums on colleges but also on the events and national showcases intended for premier football recruits. For instance, Nike hosts The Opening and Elite 11 in Beaverton, Ore. each year. Under Armour runs its very own All-American Game, and Adidas sponsors the longstanding U.S. Army All-American Bowl."

Quote:This is about right.  Do the kids that are being recruited today see a big difference between the Jordan brand and the Nike brand?  I doubt it.

 

Maybe, maybe not. I've never been a big shoe guy, but this Ohio writer seems to think kids really like the Jordan's.

 

http://www.cleveland.com/osu/index.ssf/2...st_tu.html

 

"It's more than just shoes. It's the idea of being cool, of being the buzz king of apparel in college football. These aren't just shoes and Jordan isn't just a logo. There's a cult following, a love for acquiring and collecting those shoes. 

 

I'm a 28-year-old man with a job and priorities, but I had goosebumps when North Carolina ran out onto the floor in those bright white shoes with the powder blue soles. You think recruits will respond to that? Dumbest question I've ever asked."

Recruits React: Michigan & Jordan (per Steve Lorenz at 247sports)

 

<b>Commits</b>

ATH <b>Chris Evans</b>: "I always preferred Nike personally but I am cool with this move for sure."

TE <b>Sean McKeon</b>: "The Jordan logo is going to give us a bunch of swag at Michigan"

DB <b>Josh Metellus</b>: "I love doing things differently and this is the type of move this is!"

DE Ron Johnson: "I love it."

 

<b>Targets</b>

2017 CB <b>Stanford Samuels</b> III: "That's crazy. I never thought I'd see the Jordan logo in college football."

2017 safety <b>J'Marick Woods</b>: "The Jordan logo only adds to the excitement at Michigan. Seeing the Jumpman on a football jersey is something that's different but unique. It should look sweet with the uniforms

2017 RB <b>Trey Sermon</b>: "That's pretty sweet. It's something different but I think it's going to look great."

2016 TE <b>Jacob Mathis</b>: "I love it. I think it's cool because they'll be the only ones with it. It's going to be a new look but as long as they pull it off it's going to get a ton of love."

2016 safety <b>Cameron Lewis</b>: "That's real nice. I'm always rocking the Jordan."

2017 WR <b>Tarik Black</b>: "Wow are they really? That's crazy!"

2016 DB <b>Tony Butler</b>: "I didn't even know Jordan was involved in football. I gotta see the prototypes (laughs)"

2017 ATH <b>Bruce Jordan-Swilling</b>: "I love it. I want to see what their uniforms are going to look like with Jordan."

2016 DB <b>Lamar Jackson</b>: "I think that's pretty dope. Part of it is going to depend on how they look."

For the record, it's Michigan's (very huge) contract with Nike that is the biggest fact. Being able to wear the Jumpman logo is just a nice little treat to top it off.