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Full Version: NASCAR track wants to host a Jaguars preseason game
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Quote:Preseason games are the only revenue stream that owners get to keep every dime of.  Playing a preseason game elsewhere would mean at the very least splitting the gate with the facility.  I don't see them giving up that money.
A preseason game at the speedway would attract a larger crowd than at home just due to the novelty of the location.

 

Season ticket prices would probably stay flat but their will be one less preseason game. Split with the gate or not, it will all be extra revenue for the franchise.
Quote:I still don't like playing in London because it's costing season ticket holders 1 game, but they're still paying for it thanks to the price increases. 

 

At the time, I was concerned the team could be taking the first steps toward leaving Jacksonville.  Khan hadn't yet established himself as being committed to the local market.  That has subsequently changed, so you are more than welcome to go back and dig up my comments from that time frame, then look at what I've said more recently. 

 

You're not a TMD type who thinks people can't have their opinions change over time, are you?  Once you make your opinion known, you must live with them for a lifetime?

 

I find it entertaining that you avoided the point of the post you quoted.  Khan has nothing to do with the speedway talk.  It's okay.  You can admit you were wrong and that you accused me of something that wasn't factual.  I won't go as far as calling you a liar.  We'll just chalk it up to you not understanding what you were reading.
Quote me where I said it was Khan's idea.

 

What I was pointing out was your dislike for Khan's ideas of expanding the market by moving a game elsewhere like London.

 

The Daytona game would fit right in with Khan's method of expanding the market and promoting the brand. Khan doesn't need to create the opportunity to take advantage of it.

 

You wouldn't understand this like you didn't understand the London move because you have zero business acumen. That's ok, you didn't go to business school nor expand a small business into a multibillion dollar operation, but you shouldn't be so hardheaded when people who have actually done one of those things tell you it makes business and financial sense.
Quote:A preseason game at the speedway would attract a larger crowd than at home just due to the novelty of the location.

 

Season ticket prices would probably stay flat but their will be one less preseason game. Split with the gate or not, it will all be extra revenue for the franchise.
 

Thanks for supporting my point completely.  They wouldn't be there to see the Jaguars. They'd be there for the novelty of watching football at a speedway. 

 

History shows that season ticket prices would not remain "flat" if they pull a game from our rotation.  My ticket prices remained the same last year with one fewer game as they were the year before.  So, the prices actually went up to cover the lost opportunity, as I suspect they would do again to some extent if they pulled yet another game. 

 

Quote:Quote me where I said it was Khan's idea.

 

What I was pointing out was your dislike for Khan's ideas of expanding the market by moving a game elsewhere like London.

 

The Daytona game would fit right in with Khan's method of expanding the market and promoting the brand. Khan doesn't need to create the opportunity to take advantage of it.

 

You wouldn't understand this like you didn't understand the London move because you have zero business acumen. That's ok, you didn't go to business school nor expand a small business into a multibillion dollar operation, but you shouldn't be so hardheaded when people who have actually done one of those things tell you it makes business and financial sense.
 

How do you know what my background is? 

 

Short answer is you have no clue. 

 

I'm sure you have all sorts of experience in expanding a small business into a multibillion dollar operation, right? 

 

Quote:A little reading comprehension helps, bro.

 

FBT is the one complaining about the new ways Khan has chosen to expand the brand.

 

I am the one agreeing with Khan's new way of marketing the team to wider audiences.
 

Tap dance as you see fit.  I don't see any mention of London in this post, and the conversation we were having where you injected this bit of nonsense was specifically focused on Daytona, not London.  But, even if your point was about London, I've addressed that as well in this thread, so keep on trying, TMD Jr.  

 

Khan's methods are always focused on maximizing the bottom line.  That's why the team is playing a game in London.  Playing one in Daytona would not have the same impact, or even come close.  The team retains every penny of revenue from preseason games.  That money is not shared with the league.  So, playing games at home in the preseason gives the Jaguars more revenue opportunity than splitting the gate with the International Speedway.  I don't see Daytona offering to host a game for free.

Quote:A preseason game at the speedway would attract a larger crowd than at home just due to the novelty of the location.

 

Season ticket prices would probably stay flat but their will be one less preseason game. Split with the gate or not, it will all be extra revenue for the franchise.
 

I disagree.  There is little chance a Daytona game would sell more tickets.  I'd say 50,000 maximum would show up.

 

It would not be like the Daytona 500 when Nascar fans come from all over.  A preseason Jaguars game would depend mostly on the surrounding area to buy tickets, and there just isn't enough people here.

 
Quote:I disagree.  There is little chance a Daytona game would sell more tickets.  I'd say 50,000 maximum would show up.

 

It would not be like the Daytona 500 when Nascar fans come from all over.  A preseason Jaguars game would depend mostly on the surrounding area to buy tickets, and there just isn't enough people here.

 
 

If you are just talking Daytona, there's about 62k residents.  Toss in Ormond Beach and New Smyrna and you're looking at about 125k.  I doubt you'd see a mass migration from Orlando, but some folks would travel over.  Still, the majority would be there to see the stadium itself and not the game. 

 

50-55k at EverBank would provide a more robust bottom line for the Jaguars than playing in Daytona and splitting the gate. 
Quote:If you are just talking Daytona, there's about 62k residents.  Toss in Ormond Beach and New Smyrna and you're looking at about 125k.  I doubt you'd see a mass migration from Orlando, but some folks would travel over.  Still, the majority would be there to see the stadium itself and not the game. 

 

50-55k at EverBank would provide a more robust bottom line for the Jaguars than playing in Daytona and splitting the gate. 
 

Whatever the surrounding area population is (Port Orange, Ormond, South Daytona, NSB), it is way smaller than Jacksonville, and a much smaller percentage would have interest in going to the game.

 

Less people, less interest... I think it would flop. 

 

The only chance it would have is the people making trips from Orlando like you said, but then again... it's preseason.  Nobody would care about that.

Quote:Thanks for supporting my point completely.  They wouldn't be there to see the Jaguars. They'd be there for the novelty of watching football at a speedway. 

Actually that has been my point all along. The jags need to take advantage of the novelty aspect
. That's when the publicity and the profits are the greatest. After that, ditch the venue.


History shows that season ticket prices would not remain "flat" if they pull a game from our rotation.  My ticket prices remained the same last year with one fewer game as they were the year before.  So, the prices actually went up to cover the lost opportunity, as I suspect they would do again to some extent if they pulled yet another game. 

That's what flat means. The total price of season tickets don't change. I mentioned that because of how Khan did it with the London games duh.


How do you know what my background is? 

I don't, but I know it's not business. Being that is my field of education, it is easy to spot someone who doesn't understand the concepts.
You are pretty ignorant of a lot of business
basics.


Short answer is you have no clue. 

Pretty obvious.


I'm sure you have all sorts of experience in expanding a small business into a multibillion dollar operation, right? 

 No, but I have the basic education on the subject which you lack.


 

Tap dance as you see fit.  I don't see any mention of London in this post, and the conversation we were having where you injected this bit of nonsense was specifically focused on Daytona, not London.  But, even if your point was about London, I've addressed that as well in this thread, so keep on trying, TMD Jr.  

Tap dance? I specifically refered to Khans methods. You are the one who mistakenly assumed I was claiming Daytona was Khans idea. That's all on your reading comprehension there.


Khan's methods are always focused on maximizing the bottom line.  That's why the team is playing a game in London.  Playing one in Daytona would not have the same impact, or even come close.  The team retains every penny of revenue from preseason games.  That money is not shared with the league.  So, playing games at home in the preseason gives the Jaguars more revenue opportunity than splitting the gate with the International Speedway.  I don't see Daytona offering to host a game for free.

This is where your lack of business acumen shows itself. Just because one business opportunity outweighs another doesn't mean you turn down the lesser one unless it is mutually exclusive. To do that will hurt your "bottom line".


 

So what happens to the "bottom line"  when the London games end? Do you want Khan to jack up everyone's season ticket prices by one game to compensate or would you rather him host a preseason game in Daytona
which you can go pay to watch at your discretion? Either way Khan gets his money.


 

Sure Khan will have to split some of the gate, but he also won't have to pay for the operation or the staffing of the stadium and he can set the ticket prices to his discretion.
Plus, playing in Daytona will give the team another nationally televised game, increase advertising revenue and product sales, and expand goodwill which is an asset in a nearby MSA of 600,000 people.
Quote:If you are just talking Daytona, there's about 62k residents.  Toss in Ormond Beach and New Smyrna and you're looking at about 125k.  I doubt you'd see a mass migration from Orlando, but some folks would travel over.  Still, the majority would be there to see the stadium itself and not the game. 

 

50-55k at EverBank would provide a more robust bottom line for the Jaguars than playing in Daytona and splitting the gate. 
I see statistics aren't your thing either. The Deltona-Daytona Beach-Ormond Beach, FL Metropolitan Statistical Area is 600,000 and that's not counting Orlando. Half a million people live in Volusia County alone. There is a big market down there for the Jaguars to further exploit and business people like Khan understand this.

^ lolz this is fun to watch.
[Image: billsfanmulletsz7.jpg]

Nascar and football

But Daytona Speedway doesn't have pools like Everbank.



No worries:

[Image: redneck.jpg]
Gotta say....if the Jag braintrust want's to do this, then I think it is good.  I think they have a good handle on regional marketing based on the Oveido turnout.  I think they need to continue to reach out to expand the reach.  I am not sure if that means holding a preseason game over there, but the moves that they have made so far have appeared to have contributed to the viability of the franchise in Jacksonville.

Quote:Whatever the surrounding area population is (Port Orange, Ormond, South Daytona, NSB), it is way smaller than Jacksonville, and a much smaller percentage would have interest in going to the game.

 

Less people, less interest... I think it would flop. 

 

The only chance it would have is the people making trips from Orlando like you said, but then again... it's preseason.  Nobody would care about that.


I moved to DB from Jax. To me his seems like an untapped market, and a great link to other markets. Further, Daytona has a TON of potential to be a growing market. Even further, if it's in August, you are going to have a decent amount of tourists here.


Daytona does a pretty good job of bringing groups in, and then getting them back out. At the beach,MIT seems every week there are groups of some sort coming in by the bus loads.


I think it is a better idea than continuing to ignore the central florida market.
For the fans unless they are allowed with their season pass to be there.  As much as a bigger outlet.   The fans get cheated.   But if they can be there.  Great marketing team.

Quote:I moved to DB from Jax. To me his seems like an untapped market, and a great link to other markets. Further, Daytona has a TON of potential to be a growing market. Even further, if it's in August, you are going to have a decent amount of tourists here.


Daytona does a pretty good job of bringing groups in, and then getting them back out. At the beach,MIT seems every week there are groups of some sort coming in by the bus loads.

I think it is a better idea than continuing to ignore the central florida market.
 

I guess that explains the multiple Central Florida caravan stops this weekend. And having an "official TV station" this season, for the first time in franchise history.
Quote:I guess that explains the multiple Central Florida caravan stops this weekend. And having an "official TV station" this season, for the first time in franchise history.


My bad. I was specifically referring to the previous ownership and admin. The caravan stopped by here in Daytona TODAY, after all.
Quote:I guess that explains the multiple Central Florida caravan stops this weekend. And having an "official TV station" this season, for the first time in franchise history.


Exactly. That will have a far greater impact on growing the team into a regional presence than a practice game.
Quote:My bad. I was specifically referring to the previous ownership and admin. The caravan stopped by here in Daytona TODAY, after all.


The previous group gave up on central Florida completely. I know this because the guy who was running their marketing under Weaver told me it cost too much to advertise down there. This group has taken a much more aggressive approach to building the brand by expanding the radio and television options, and by hitting the road again with the caravans. That will have a far greater impact because it's more sustainable than one preseason game.
Quote:The previous group gave up on central Florida completely. I know this because the guy who was running their marketing under Weaver told me it cost too much to advertise down there. This group has taken a much more aggressive approach to building the brand by expanding the radio and television options, and by hitting the road again with the caravans. That will have a far greater impact because it's more sustainable than one preseason game.
This isn't a mutually exclusive thing. They get a bigger impact by doing these things and hosting a game. It's called taking full advantage of an opportunity.
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