With the fairly recent dump on the economy and games getting more expensive to go to, it's not a bad strategy.  Sports everywhere have seen a decline in fan attendance (Daytona Speedway is a good example).

Some people are just now recovering from the economic collapse that happened late in 2008.  That's one of the reasons I'm sure, that the NFL got rid of the "blackout" policy.

For many people, it's just not affordable to go to a game, race, etc. or get season tickets, especially those affected by the housing/banking collapse.

Soon enough though, a ticket to a game regardless of what city it is being played in is going to be a "hot commodity" once again.

Jacksonville was criticized, sometimes rightly so because of the inability to sellout the stadium to avoid a blackout.  Changes were made (the tarps) in order to reduce the stadium size.  However, that was just a "band-aid" that didn't really solve the problem.  As the team performance dwindled, so did interest in going to games.  Add on top of that the economy collapse.  At that point, it was no longer just a problem for Jacksonville, it was becoming a problem for many other NFL teams, thus the NFL dropped the "blackout rule".

Since Shad Khan bought the team, the problem has been solved a bit more creatively that isn't such an "eye-sore" on TV or at the game live.  The stadium upgrades and improvements made the "fan experience" both unique and much more pleasant.

I wouldn't be surprised to see more teams getting creative with both their venues and their ticket packages.

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