The stadium upgrades at EverBank also reduced the inventory the team had to deal with while increasing the premium seats.

What the Chiefs are doing is probably something that is going to be adopted league-wide eventually. NFL games in most markets have gotten way too expensive for the average fan to be able to bring a family to the games. What KC and NY are doing here is basically getting sponsors to subsidize a chunk of the season ticket inventory that otherwise wouldn't get sold. I would imagine a stadium like Arrowhead would be a difficult venue to sell out on a weekly basis.

As far as Jacksonville getting killed if they did something like this, they did. The Jags didn't do something with a sponsor to reduce the cost of season tickets, but they darn sure worked with a major sponsor to basically give away thousands of tickets to each game when they were working with Winn Dixie years ago. The team got roundly trashed, and rightly so. They had a difficult time getting people to take FREE tickets at the time.

Most teams have some sort of program to work with sponsors to sell their tickets. The Jags are certainly doing this, but for a team to sell season tickets? That's actually an interesting idea if it gets the unused inventory sold. For a team like the Jags that don't have PSLs or multi-year season ticket contracts to prevent yearly churn, having that kind of an arrangement would give them some level of stability with those lingering tickets that have been difficult to sell.

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