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I honestly don't think you know what you're talking about.  The jags finally appear to have a good HC, we look to have a good owner that keeps his mouth shut and just invests in the team, and we have a GM that appears to be able to evaluate talent and make statements that support his vision.

 

All of this in the first year.  Who cares what the other teams in the division are doing.  If you're gonna be a winner, you ignore the other guy and you focus internally.  As far as I'm concerned, we're primed for some interesting developments with the Jags.  The rest of the AFC South can kick rocks.  I see us becoming very similar to the SeaHawks, we're gonna be in the toughest division in football, but we're gonna be the TOUGHEST team in that division.  You may not see it yet, but it's coming.  I don't fear the caveman or the c'lots.  I don't fear the t'horns and thier new coach or their new QB.  Why should I?  It's about building a TEAM.  Not about trying to get scared of who we have to play.  If we build this team properly, we'll be just fine.  No matter the competition.

 

The above should make for some very good excuses, if / when your optimism doesn't pan out. As much as you don't think it matters, division environment does matter. Thats why teams like the Cardinals never really were able to successfully rebuild when in the former NFC East with the Cowboys, Redskins, Giants and lesser extent Eagles. It makes it too hard for teams like that to get over the hump. I'll bet a lot of Cardinal fans at that time had a similar naive mindset as you have above. 

 

The Jags themselves had their most success when the AFC Central for the most part was at an ebb. 

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