https://www.youtube.com/watch?v=oRHL9KVo6wo&t=2942s

Most important line:

45:44- "This is a tale of two cities. London is the exact opposite of Jacksonville. 10 times the size, capacity of the stadium significantly larger, average ticket price is 40% higher, the revenue potential is almost double in London. And we've made some really good progress in London . . . " He goes on to speak about partnering with the UK government to get flag football in schools, etc. Further says, "London is not a secret."

Other Important parts:

22:50- Lamping says London and Jacksonville are a "Tale of Two Cities"

25:15- "Our revenue growth has come about largely because we have focused on diversifying our revenue streams"

25:51- revenue correlates to winning

29:05- Jaguars are 31st in fans, "people shouldn't be surprised because we're a smaller market". Jaguars have about 1/3rd of average NFL team fan base

29:22- 27th in terms of % of NFL fans who are fans of local team

30:02- close to NFL average in TV ratings, but 7th out of 8 smallest markets

32:50- the biggest gate they've ever had in Jacksonville was below NFL average

36:05- complains about the seating situation on East side at EverBank Field

36:38- "Improvements need to be made which tie directly to our ability to be stable"

36:58- Revenue is 27th in league; "sometimes teams take drastic actions; there were 2 relocations and another new stadium that was built"

39:20- Impact of new stadiums is vast; Jaguars in same area with Bills

41:10- Average ticket price is critically important- correlates directly to amount of local revenue

42:34- 26th in NFL in average ticket price

43:08- "Revenue diversification is more important in the future than it has been in the past"

43:25- average general admission ticket was 32nd in NFL

44:05- Jacksonville is 30th in population, job type, and number of employers. Per capita income is 28th in the NFL.

47:50- Lycamobile, a London, UK based business, has entered a major partnership with the Jaguars. He goes on to shout out what seems to be the entire c-suite of the company.

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