We may be overlooking the obvious.

High achievers want to lap the competition. Once they lap the competition, they want to do it again and again, and again... and faster. They are driven to be not only their personal best, but better than their peers (if there are any.)

It's possible he's raising his personal bar (or perhaps hasn't even met his expectations yet.)

I don't think this has anything at all to do with satisfying the NFL or anyone else other than himself. And I'm certain that whatever fans believe is "profitable" or "enough" doesn't even exist in his world. He bought the company he worked for coming out of college and built it into something much larger. He didn't buy the Jaguars to sit back and skim profit, or gaze at his unrealized change in franchise value. He's looking at something bigger, something more. And it's obvious he's taking the lead among his peers in doing business in London with this franchise.

He's dreaming bigger. Can and will Jacksonville do the same? Will this dream, and this journey, be shared or not?

That's the question.

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