The front office is constantly fretting about the empty seats in the east Touchdown Club and how it looks on TV.  That's due mostly to the heat of the setting sun.  I can't think of a better way to fill it up than to shade it.  The only drawback I can see to this design would be the drastic reduction in natural air flow.  The occasional breeze is the only relief we get on those sultry days.  Giant fans would be needed to keep it from getting stifling under a screen.  This is what is used it large aircraft hangars and might work under the screen. They move a tremendous amount of air.

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