It's an interesting question.  It is a private company doing what they want with their own money.  There are a lot of scholarships that are targeted to certain people and exclude other people.  A lot of them are targeted at minorities.  There is a scholarship for people of Irish descent.  There are scholarships for people of Asian heritage.  There are scholarships for people of British heritage.  

I think the only problem they have is a potential PR problem if white people resent being excluded.   At that point, it's a business decision.

If I wanted to rake through the internet in order to find stuff to get pissed off about, it's shooting fish in a barrel.

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