White progressives are starting to take over the messaging as they fill the coffers at the expense of black and other nonwhite voters who have been loyal party voters for decades. Money talks. Also, nonwhite voters are not as intense when it comes to…almost every issue. On racial resentment issues especially, nonwhite voters are very different from their white progressive allies in the sense that they know and acknowledge progress. Sure, more work needs to be done, but white ‘woke’ liberals only see Apartheid South Africa in everything. Disagreement is not accepted. It’s considered enabling evil. How do you craft a successful messaging with that mindset? You can’t.

That alone describes why the traditional democrats are losing ground. The progressives hijacked the democrat party because they knew their far left ideas wouldn't support a standalone party. Now traditional democrats are paying the price by being "guilty by association" in sharing the party and are the target for hate and discontent that is fully aimed at the progressives. 

My in-laws are all traditional democrats and they cannot/will not see what the progressives are doing to their party, or to the country, because the media does their job well and doesn't make what the leftists are doing sound as bad as it is. Not in NC anyway. I don't hate my in-laws for being democrats but I do get frustrated that they refuse to see what is actually happening and any discussion to show them otherwise is shut down. They are willfully ignorant and that mindset grinds my gears on any day, on any subject and from anyone. 

If traditional democrats don't push out the leftists and take their party back things will only get worse for them.

---