yes.

Lamping made it crystal clear in his speech at last year's "state of the franchise" media day.
(or whatever they are calling it lately)

They want ticket prices to increase and they want a stadium that rivals the better versions around the league.
Considering our ticket prices are rock bottom and our stadium is old as dirt, they aren't in any way wrong to want to get out of the cellar and into a slightly more respectable position as an NFL franchise.

It's just going to be REALLY, REALLY hard to pull it off without wins to sway public favor on spending.
Of course they know this as well and hiring a SB winning coach and spending 170 million + in free agency is certainly more of a "swing for the fences" attempt at fixing that issue than they've taken in some time.

Curiously, my ticket price went down this season, but I'm pretty sure I'll never see that happen again.

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