It's not a bad idea. Really just depends on how it is implemented.

I'm not sure about the Mannings being the most influential for how it is set up/run. Would hope they get more different positions and players to think things up. Or even talk to some college/high school coaches on some outside-the-box drills/contests they have done that they could introduce.

They need to find ways to make it seem fun, especially that child-like fun, and also have opportunities for the player to just show off ridiculous abilities and wow moments. In a social media age, that would easily get eyeballs and drive interest.

Honestly, they could even like poke fun at the puppy and kitten bowls by having something using pets.

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