(04-11-2023, 10:50 AM)NYC4jags Wrote:

(04-11-2023, 07:30 AM)homebiscuit Wrote: Yep. Whether a guy wears work boots or dresses, the economics of boozing applies equally. 

The Chief Jag, who sadly no longer posts here, owned a bar and said the basic light beers were far and away the largest revenue generators.

I monitor bar sales at the music venue I book. Bud Light and Mich. Ultra are far and away our big sellers. 
They leave the others in the dust. 
It's not just price, ppl just want what they want. 
We even have a $2 draft special on PBR and it is a very distant 6th to the $5 bottles of bud light, mich ultra, coors light, cans of white claw and corona.

Interesting you have coors light but not Miller Lite.  I've noticed that pattern elsewhere. Now that they're owned by the same people, one is falling by the wayside.
I think Miller Lite is far and away better than Coors Light but it seems others disagree.
Anyone remember Michelob Light? After they introduced ultra, light became old news and you couldn't find it anymore.  
The uncomfortable part about it is, how much of that is the market deciding what it wants, vs. the corporation deciding what they want to market? Who's leading who in this?

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