(04-24-2023, 03:56 PM)copycat Wrote:

(04-24-2023, 03:33 PM)flsprtsgod Wrote: Yep, exactly. They push the envelope way too far, fire the scape mammal, then do it again going about half as far a year later.

I still believe AB would have survived the DM can promo with a simple explanation/statement along the lines of “hey we’re reaching out to new markets, we still love you”.  A few jabs later everything is forgotten.  Them going silent and when finally speaking having that ad exec basically say we no longer want you blue collar fratty types drinking our beer did them in.

In hindsight they absolutely should have done exactly that.
It seems like they thought only Dylan Mulvaney's fans would see the promo.  It seems like they had no plan at all for what to do if the "wrong" people saw it, because they did nothing to speak that reaction.  

Might become a case study in MBA programs as soon as next year.

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