(05-06-2023, 01:51 PM)copycat Wrote:

(05-06-2023, 01:36 PM)homebiscuit Wrote: Added to that was the statement by Mulvaney that he didn’t know what March Madness was all about but thought it had something to do with basketball, but he wasn’t sure. Could Bud Light have possibly alienated their traditional customer base any more?

I stand firm that reaching out to Mulvaney is not what has caused Bud Light to tank.  It was the ad exec’s interview doubling down and telling blue collar/frat boys they didn’t want your business.  When you think about it this is not really a boycott at all, just the former loyal Bud Light drinkers honoring the now former ad execs request.

It was the culmination of several things. What's really the head scratcher at this point is how someone could make such a blundering decision. My guess is this marketing exec lives in a world so cloistered from her marketing base that she sincerely believed it was no big deal. Make the bags of outgassing meat she labels as toxic masculine frat boys come around to her world of identity politics and DEI. There was obviously no marketing research conducted.

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