(05-06-2023, 05:56 PM)homebiscuit Wrote:

(05-06-2023, 01:51 PM)copycat Wrote: I stand firm that reaching out to Mulvaney is not what has caused Bud Light to tank.  It was the ad exec’s interview doubling down and telling blue collar/frat boys they didn’t want your business.  When you think about it this is not really a boycott at all, just the former loyal Bud Light drinkers honoring the now former ad execs request.

It was the culmination of several things. What's really the head scratcher at this point is how someone could make such a blundering decision. My guess is this marketing exec lives in a world so cloistered from her marketing base that she sincerely believed it was no big deal. Make the bags of outgassing meat she labels as toxic masculine frat boys come around to her world of identity politics and DEI. There was obviously no marketing research conducted.

She didn't care. She wanted to get the woke market and tried to move away from the customer base. It's better to branch out into other markets and if it succeeds great and if not the worst is you cut the branch off. She took the let's move the whole tree approach and figured thr base would follow blindly. Now the whole tree is dead.

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