This is exactly what I've been saying. 

https://www.axios.com/2024/08/10/harris-...mp-revenge

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This election is about more than two very different ideologies. It's about two very different moods: joy vs. rage.

Why it matters: The conflicting rhetoric reflects the conflicting calculations of how to win in 2024 — and how Americans are really feeling about the state of the nation.

Former President Trump sees fear as the primary motivator — fear of illegal immigration, crime, inflation, a declining America. He believes swing voters will embrace his darker view and demand protection, even if they don't love his style.

Vice President Harris sees hope (or conflict exhaustion) as the primary motivator — hope to move beyond Trump and fighting, hope in a rising/rebounding America. She believes voters are tired of doom-and-gloom.

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Remember Obama's slogan- "Change we can believe in?"  What the heck does that have to do with actual issues?  It's completely, purposefully vague.

Campaigns are not always won or lost on issues.  They are very often won on image, likeability, and mood.

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