Quote:That's a market that is ripe for the picking. If I were Shad I would contact Disney, the Magic, Universal and really try and get a sustainable relationship going. If we can pick off half of that market it will be huge for the long term viability of the franchise in north-central Florida.

 

There's not a chance of that.  Orlando is as transient in nature as Jacksonville because of the hospitality industry.  They'll cherry pick what they can, but you've got a lot of people in the region who aren't there year round, or they work in an industry where they're not getting paid enough to buy season tickets and trek to Jacksonville 7 times a year. 

 

Disney and Universal cater to tourists, so there's not much you're going to tap from that population.

 

The Jaguars have done the research on Central Florida.  They'll do marketing in the area knowing it probably won't provide a huge ROI.  The market is just too saturated.

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