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Peter King: Jax could be a sleeping giant soon
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Quote:The excitement's there, no doubt. But, it was there with the ALL IN campaign, too... And what came out of that was a 2-14 season. Jaguars fans have bought into the hype before and been burned. GB and Pittsburgh also do not have to contend with college football fever the way Jax does. I don't see us ever becoming a one-horse town, but we can become a big player for years to come, and Vic said it best... "All In" was a little different because that was a marketing thing from the Jag's side. What's happening now is more organic. Things like the Bold City Brigade are evidence that fans are starting to take their loyalty seriously. Sure winning will help as it always does but the personal loyalty hardcore fans feel about the team are what gets fans through the hard times.
I'm condescending. That means I talk down to you.
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