Quote:Again, it's one of the biggest stories in sports, and has been since the NBA finals concluded.  If it wasn't worth talking about, they wouldn't, but media is driven by ratings, hits, and listening audience.  If the story was driving the numbers down in any of those categories, they'd move on to the next thing. 

whats sad is it's it more than the ratings... like in sports we gauge players on particular stats that are relative to the position... television is driven by advertisement which looks at ratings as its main statistic...the day companies, who pay for the adds, concentrate more on content of the program rather than ratings is the day media will have to change their whole approach... sadly the most important part of advertisement is size of audience reached so rating will always be the most important stat.... thats why a billboard on 95 that is going to be seen by 90k cars a day is more expensive than one way down us1 that may see 10k if its lucky.

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