Quote:Not when the solutions are to abandon the task. For example mass public transportation in place of private individual vehicle ownership. There's no innovation there just people avoiding ownership due to high cost.

That's still innovation, but on the part of the customer. 

 

 

They avoid ownership because there is a better, cheaper alternative. I live and work in the city. I can certainly afford a car, but I don't need one so I don't have one. Nothing to do with cost of ownership. And the alternative provides an incentive to car makers to lower the cost or provide a better product worthy of the added investment. 

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