Quote:They trap low income borrowers in a cycle of debt.  I'd consider that predatory.  Again, they have their uses. If you can pay it off like you did, then it's not nearly as bad.  But when you can't, and you have to roll over your debt -- that's when it gets really bad.  And that's who they're really marketing to.  People on government assistance including people in the military.  Voters have wanted to put a cap on interest rates charged by pay day loan companies, but they've had lobbyists fighting it at every turn.  Their idea is to get people into a cycle of debt, so they keep coming back for more.