The reason there are London games involving Jaguars is because even though our ticket prices are some of NFL's least expensive we are in bottom 25% generally. That fact is after we have lowered bowl size to about average NFL size. All NFL team business models for ticket sales is to have the smallest amount of churn turnover year after year and ticket prices that accommodate the smallest amount of churn turnover. Right now our ticket prices reflect this business model with the help of the London games. Of course after we start winning there will be obvious significant interest like in the early years. Winning will allow ticket price increases because of increased demand. The London games will go away if we can increase revenue so the team isn't constantly spending money marketing and improving game day experience that teams in top half of revenue do not have to spend every year. If not then London games will continue. It is only logical that a 2nd London game in back to back games lowers cost and increases Jaguars exposure therefore increase possible revenue. Again solve the revenue problem in Jacksonville and London games go away.

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