Quote:Last week,  as part of a trip to Myrtle Beach, S.C.,  I spent a day in Charleston.   I passed by a couple of stores that sold sports merchandise.   I noticed in the window display that they were selling Cowboys and Steelers merchandise.   There was some other NFL merchandise but it wasn't Jaguars merchandise.   

 

If the Jaguars start winning consistently again and make a concerted effort to market the team on the South Carolina Coast as north as the Charleston area,   I believe the team can increase its following over there by a considerable margin.   Considering the wealth of many people in Charleston,  attracting fans from that area could provide a sizable financial boost for the Jaguars.  

 

The team under Khan has started to tap into markets like Savannah, Charleston and Orlando. That is something the team failed to do under Weaver. But quite frankly, it won't work unless the team wins. The games are on in those markets for the most part. But the last few years there has been more talk of people complaining the team is on than tuning into those games. Orlando is a huge bandwagon market. If the team has put together a string of successful seasons with regular trips to the playoffs, they can easily be "Orlando's team".

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