The media has always been a joke.  I've always looked at the media like high school peer pressure.  They go to whatever team is hot/cool and act like they knew all along they were on the rise; and as soon as that team loses its always excuses about what went wrong and how they didn't play up to expectations.  I was having a life with my woman the other day about the Seahawks and a similar situation.  She doesn't even football, now she does a little, but said no one liked the Seahawks EVER to her knowledge and never wore a jersey until recently.  Everyone hops on a bandwagon, even the "Experts" each year.

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