Ehhhh the super bowl is not that exciting guys. It's better to strive for a team that wins consistently. When I was living in Seattle when the Seahawks won it was cool and exciting for maybe a couple of days and then the parade, but after its just the same old song of "what are we going to do next season". It's better to strive for a culture of winning because that helps build community and the brand. Many American sports championships are just overhyped, you'll still be the same person the next day after winning or losing the super bowl.

---