http://www.politico.com/magazine/story/2...gop-213717

 

Rich Lowery is Editor of National Review

 

"It was Trump the pitchman who felt compelled to devote much of his post-Michigan and -Mississippi news conference to defending his products, whether they still exist or not.

Goaded by Mitt Romney’s roll call of failed Trump ventures, the mogul put out a display of alleged Trump Steaks, which were really Bush Brothers Steaks (Trump Steaks are no longer available for sale). He passed off a boutique publication about his club Mar-a-Lago as Trump Magazine, which ceased publication in 2009.

 

"It was a passingly strange way to celebrate a victory — but what do you think Mays would do if someone questioned whether Kaboom was really the best tile cleaner? At least Mays is said to have believed in his products. Trump’s insistence on the vitality of his defunct ventures led to instant debunking. Not that he cares. The Trump method, honed over decades, is to spread a thick lather of bravado over a foundation of mendacity.

 
 

"There is, of course, overlap between the work of a pitchman and politician, but Trump makes the two indistinguishable. He isn’t a rejection of politics so much as a grotesque parody of it. He’s like any other politician, only more dishonest, insincere and unscrupulous, and less principled, informed and civil. He is a way for angry people to send a message to the political class: <i>We have such low regard for you, we think you are no better or different than Donald Trump</i>."

 

 

 



 

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