Why do I say that?  

 

Because Heidi Cruz is a very attractive, well-educated, charming person, and she can be used to soften his image.  

 

I know, people don't vote for first lady, but image is everything, and if Ted Cruz plays this correctly, he can contrast Ted/Heidi with Hillary/Bill, and that could make some difference.  How much?   I'd say quite a bit, since he has an image right now as somewhat of a hard-[BLEEP] who wants to blow everything up over ideology.  

 

https://en.wikipedia.org/wiki/Heidi_Cruz

 

<b>Heidi Suzanne Cruz</b> (née <b>Nelson</b>; August 7, 1972) is an American investment manager at Goldman Sachs. She served in the Bush White House as the economic director for the Western Hemisphere at the National Security Council, as the director of the Latin America Office at the U.S. Treasury Department, as Special Assistant to U.S. Trade Representative <a class="" href='https://en.wikipedia.org/wiki/Robert_B._Zoellick' title="Robert B. Zoellick">Robert B. Zoellick</a>, and as economic policy advisor to the 2000 George W. Bush presidential campaign.

 

Following high school, Nelson attended Claremont McKenna College, graduating <a class="" href='https://en.wikipedia.org/wiki/Phi_Beta_Kappa' title="Phi Beta Kappa">Phi Beta Kappa</a> with a B.A. in Economics and International Relations in 1994.^[11] While attending the school, she was active in the student Republican group.^[13] Prior to graduation, she studied abroad at the University of Strasbourg.^[14] In 1995, she received a Masters of European Business degree from Solvay Brussels School of Economics and Management in Brussels, Belgium.^[7] Her second graduate degree was an M.B.A. from Harvard Business School in 2000.

---