Quote:Yeah, but if you make the tickets cheaper you are doing it for every single ticket.  There is a fine line on ticket prices between supply and demand.  You really don't care about a sell out if you can maximize the price.  I would rather sell 10,000 tickets at $100 than 50,000 at $10.

 

They know they have some built in sales with the schools coming to town as well as the local product that can come.  Not only that, but they sell at a much much cheaper price to fundraisers to local schools and charities.