Thanks Professor! BTW was hoping this was the article you would post.


"That's going to change quickly, Waller said. By continuing to play games in London -- and making them free to watch via the BBC -- the NFL has succeeded in slowly building a fan base. Half of the fans who went to a game at Wembley last year had been to a previous football game, and one-third bought tickets to the full series.

With enough fans, Waller said, "media values go up, your sponsor values go up and the commercial side of the arrangement reaches scale." As it is, the price of the U.K. media rights for the NFL has already doubled since the New York Giants beat the Miami Dolphins at Wembley in 2007, and Waller said they will be more valuable when they come up for bid again. The BBC owns the rights to the London games and the Super Bowl for the next two years; Sky Sports will air the NFL's U.S. games in the U.K. through 2019."


I am still waiting how a FUTURE permanent NFL team won't be profitable in London.

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