Quote:The real issue is novelty. We're up to 3 annual games now, lets see if these numbers start to level off.

 

Precisely.  There aren't economies of scale to gain with a maximum of eight possible games (ten if they bother with preseason in London.)  It's not likely to sell them all out as they do with less than half that amount of games (keeping in mind even today's sellouts are losing money.)  As it is today, anything less than a sellout to any game is a loss of more money.  You still have variable costs to cover for each game day production (including things like transportation and rent) that aren't going to decrease with more games.  With today's model, even adding more sellouts = adding more losses.  Simple math.

 

That's also pretending that the massive logistical problems simply aren't there or could be wished away with a flick of Harry Potter's wand.  A London team can't play a full season of games (8-10 away) and fit a "normal" NFL schedule.  There aren't enough weeks in the season for London to get a bye for every week they travel to the states.  If they "batch" their states games, then that creates an unfair advantage/disadvantage of long stretches of home/away (the most efficient yet most unrealistic would mean half home half away schedule,) and creates the need for a London team "base" facility in the states anytime they have away games back to back.

 

The purpose of adding games (there will be four) is to see if these logistics can be improved and continue to try to grow their market.  They will soon see where their ticket saturation is (anything less than a sellout would not be a good sign at all.)  If the market can't support four games, they certainly wouldn't make any sense to double that number.

 

Brexit is happening, economic change is happening in the region.  London serves NFL fans throughout Europe (many are those who likely supported NFL Europe/Europa that didn't work, either.)  There are a lot of assumptions and theories that have yet to prove out that can't be relied upon or taken for granted as some are choosing to.  It's mostly just wishful thinking a marketer or salesman would pitch, without having anything at all locked in or even likely to come.

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