Quote:$99 a year for free two day shipping on almost everything, streaming video service included, some streaming music included, as well as other perks that I'm not even listing is too much money?


Tough customer...

 

I have no issue with that, I'm saying that Amazon's bigger goal here is to reach the NFL market that is dominated by men and brings more men to their marketplace. As it stands, Amazon's shoppers are around 55% female, despite males owning 51% of prime memberships. The streaming should add enough subscribers that really just want to stream NFL games and not necessarily take advantage of the other services a prime membership includes. That's why I made the comment about a $99 Subscription fee.

 

Amazon has UPS by the stones right now. Amazon is paying so little for their shipping while charging sellers for a portion of those costs that you could order probably over a hundred items on Amazon in a year and Amazon would still profit just from your subscription fee. Impressive.

 

That really is beside what I'm getting at. What is at stake is the bundled cable market, especially on the sports broadcasting side.. whereas nobody used to be able to compete with FOX, CBS, ESPN, ETC for broadcasting rights. So, you may see a broadcaster that is not owned by GE or Walt Disney in your lifetime is all I'm saying. 

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