IMO, part of the problem is convenience. How easy is it to just drive down the street and buy your dinner through a window (which usually takes less than a few minutes). The portion sizes are also part of that problem.. Most wanna "go large" on those fries.. I think we have just become so busy in life that everything we purchase has to be immediate and shipped to us. There's a McDonalds on damn near every corner now and they even have independent contracting courier companies who deliver these fast food meals to our door step.. These fast food companies even have their Brand Colors down to a science to trigger our brains to make us think that we're hungry.. That's why most fast food companies use a lot of Reds and Yellows..Anything to get us through those doors.. Even if we have to suck in our guts and enter sideways..

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