The diehards who have been around since the inception of the Jags are going to stick with the team for the most part. But with the absolutely abysmal record over the last decade, the Jags aren't growing that next generation of fan.

Add in the players taking a knee and some percentage of fans deciding to boycott the games, and you're going to see it start affecting the bottom line.

I know people always say the money comes from the television contracts, but ticket sales do matter - and the tv revenue will be affected by the lower ratings at some point. You can't lose 10% or more of your viewing audience and think that's not going to impact what sponsors are willing to pay for the ads.

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