(04-20-2018, 08:43 AM)Last42min Wrote: Unfortunately, in today's age, this is not going to sit well with some fans. I think either this company will need to limit some of their product or the Jags will be forced to  cut ties with them. This could easily become a national story. I'm surprised the Jaguars would partner with them without attempting to cull some of the more "extreme" t-shirts. Three shirts stand out more than the others:

X Lives Matter
#WeAllBleedRed

The fastest way to a man's heart is 2970 ft per second (with an AR-15)

Drain the Swamp: With Presidential Strength


While it could be argued that the first is supposed to be a positive message, it is still a relatively taboo subject. The next is a political hot topic with the Parkland shooting still fresh in everyone's minds. The last is overtly political. The rest (that I saw) are a matter of taste. While, not my style, don't bother me. Imo, you don't want to let personal taste get in the way of sponsors, but you do  want to limit messages that might alienate a part of your fan base. I am all for free speech, but this does not seem like a shrewd business decision by the Jags.

I think they were trying to pacify the "I'm boycotting the NFL because of the kneeling" crowd by partnering with a local veteran owned company. To show that even though Shad locked arms and kneeled with the team, he is still very much pro military. They just removed the tarps so they need to get back as many fans as possible. They could have accomplished the same thing by getting with the wounded warriors project which also sells apparel and for cause. I too believe that this won't last long. Kneeling might be a big deal to the NFL but since then guns have become a bigger topic on the national stage and especially Florida. Hopefully they're smart enough to tailor the apparel they sell in the stadium to the audience. (football fans) From a business standpoint, I say just keep it football.

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