The London stuff is about to get a whole lot less appealing with Brexit actually happening.

Personally I see it like the next LA. The NFL really wants to be there and keeps deluding themselves into thinking it will work, but it won't. If a team goes there then within a decade they'll regret it in a major way, and so will the rest of the NFL. The only way to make something like that work is to think very long term and create a new couple of conferences that just play in Europe and west Asia then expand the playoffs and have a couple of those new teams participate.

If it's just done piecemeal with a couple of teams in Western Europe it'll be a disaster.

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