The truth behind Aunt Jemima

She was … the first of several African-American models hired to promote a corporate trademark… Her amicable personality and talent as a cook for the Walker family, whose children grew up to become [a] Chicago Circuit judge” and doctor. She had a visible role in raising the children of Charles Walker, and having that relationship helped establish the brand of Aunt Jemima because the Walkers loved her, and when she was hired, they helped spread the word about her getting this job. She was offered by Quaker Oats a lifetime contract to become Aunt Jemima and to promote the pancake mix. “This marked the beginning of a major promotional push by the company that included thousands of personal appearances.” There was all kinds of Aunt Jemima merchandising. Nancy Green, Aunt Jemima, helped organize the Olivet Baptist Church. “Her career allowed her the financial freedom to become an activist and engage in antipoverty programs. She was well paid.


https://www.rushlimbaugh.com/daily/2020/...nt-jemima/

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