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Quaker Foods to Rename ‘Aunt Jemima’
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(06-17-2020, 05:30 PM)The Drifter Wrote: The truth behind Aunt Jemima To be honest, that's not the WHOLE history. They wanted a "mammy type" personality to be the "face of the brand". A "mammy" was essentially a slave whose job was to be both "mother" and "nanny" to the children of their owners as well as do other domestic duties. She was often addressed as "aunt" even though there was no relation. After the abolishment of slavery there were still many "mammies" that were employed but not enslaved. They actually received a place of "prominence" in southern families, though not afforded the same "luxuries". They were loved and endeared by the children that they raised as well as the families who employed them. It's a part of historical southern culture. Over time the logo was changed from a "mammy" to a more modern domestic black woman, but the name was never changed. Just my opinion, but I think a better idea would have been to use the brand name and logo as a teaching moment rather than trying to erase it. There are 10 kinds of people in this world. Those who understand binary and those who don't. |
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