(06-17-2020, 06:13 PM)jagibelieve Wrote:

(06-17-2020, 05:30 PM)The Drifter Wrote: The truth behind Aunt Jemima

She was … the first of several African-American models hired to promote a corporate trademark… Her amicable personality and talent as a cook for the Walker family, whose children grew up to become [a] Chicago Circuit judge” and doctor. She had a visible role in raising the children of Charles Walker, and having that relationship helped establish the brand of Aunt Jemima because the Walkers loved her, and when she was hired, they helped spread the word about her getting this job. She was offered by Quaker Oats a lifetime contract to become Aunt Jemima and to promote the pancake mix. “This marked the beginning of a major promotional push by the company that included thousands of personal appearances.” There was all kinds of Aunt Jemima merchandising. Nancy Green, Aunt Jemima, helped organize the Olivet Baptist Church. “Her career allowed her the financial freedom to become an activist and engage in antipoverty programs.  She was well paid.


https://www.rushlimbaugh.com/daily/2020/...nt-jemima/

To be honest, that's not the WHOLE history.  They wanted a "mammy type" personality to be the "face of the brand".  A "mammy" was essentially a slave whose job was to be both "mother" and "nanny" to the children of their owners as well as do other domestic duties.  She was often addressed as "aunt" even though there was no relation.

After the abolishment of slavery there were still many "mammies" that were employed but not enslaved.  They actually received a place of "prominence" in southern families, though not afforded the same "luxuries".  They were loved and endeared by the children that they raised as well as the families who employed them.

It's a part of historical southern culture.

Over time the logo was changed from a "mammy" to a more modern domestic black woman, but the name was never changed.

Just my opinion, but I think a better idea would have been to use the brand name and logo as a teaching moment rather than trying to erase it.