The Jags and football is an entertainment product.  If the product is good and enjoyable, the consumer will spend the money.  I understand that the team needed to go into rebuilding once again, in hopes of building a sustainable winning team in the hopeful near future (less than 4 years that Gene demanded).  My growing issue with this team is that they left nearly $20 million in cap room unused this year .  This cap room could have been used to better this roster.  Yes, there were not many "A" players in free agency this year; however, there were many players in free agency that would have been upgrades to the roster today.     

 

As an entertainment product that wants me to spend very hard earned money today, I am starting to have an issue with a message of basically "our product sucks now and isn't very entertaining, but keep spending money on my bad and inferior product because it will be good in the future".  Normally, I would stomach the "it sucks now but just be patient" message as being part of being a loyal fan.   However, this has now been the repeated message from this team for 4 years now.  I will continue to be a multi-ticket season ticket holder (from the Jag's inception) this year, but my patience will run out very soon if the entertainment product with its hand in my pocket does not become more enjoyable.  

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