The fact of the matter is that the NFL is still a novelty act over there and probably always will be. One game a year isn't enough to persuade people who don't really care about American football in general to have allegiance to the team who plays there one time a year. It's like having a soccer match here. Sure, it will sell out, but an entire season of soccer matches probably won't, because once the novelty wears off and saturation takes place, people come to realize they don't really care about the sport, be it, soccer or football.

 

Look at the games. Every NFL team's jersey is represented in the audience. Nobody there really cares about the Jags, outside of the 10 or so hardcore supporters on this message board.

 

The Rog is under pressure to produce more revenue for the owners, and unfortunately, this London thing isn't going away for awhile. 

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