Quote:Local revenue (ticket sales and all related local revenue streams) are the source of the majority of a team's revenue.

ticket sales are shared through the league at least one 1/3...The majority of the revenue is from the tv contracts

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Will from Jacksonville:
How big is local revenue for an NFL team when you look at the big picture? Doesn't much of the NFL's revenue come from television, which is shared equally? My understanding is merchandising, with some exceptions such as sales from the team's internet site or items sold within the stadium, are also shared equally. It largely leaves ticket sales, but a third of that is shared equally. You also have to consider that profitability isn't just about revenue, but costs. I fully understand that any business wants to make as much money as possible, but I have trouble understanding the questions regarding the Jaguars financial sustainability. Am I missing something?
John: Yes, shared revenue is important, but local revenue is extremely, extremely important. Ticket sales matter in the equation, but local sponsorship does, too. Yes, revenue is shared, but in the two decades since the Jaguars joined the NFL they have gone from near the top of the NFL in local revenue to near the bottom. It’s probably not possible to return to the top any time soon, but it’s critical they improve their standing.

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