Quote:No man is going to wake up in the morning and decide that he's actually a woman because of Caitlyn Jenner. If a transgendered male feels empowered to make the change and become the female she is because of Caitlyn Jenner, then I'd say job well done to Caitlyn.

 

"Potential damage" is kind of a joke in this context, tbqh.

 

  Marketing/ advertising campaigns are often centered on the ability for a celebrity to sell products or services.    Wheaties built a marketing campaign with Bruce Jenner as a spokesman.   Wheaties paid Jenner millions of dollars because of his influence with many of those that admired him.


  A classic marketing/ advertising campaign that illustrates my opinion to a tee was the ' Be Like Mike'  campaign that Gatorade used.  I'm going to include the video of one of the commercials in this message.     Even to this day,  countless people buy Michael Jordan related products despite the fact that his playing career is long gone:


 https://www.youtube.com/watch?v=b0AGiq9j_Ak

---