They had a business conference last year, where the general manager showed some interesting stats regarding Jacksonville. One of the comparrisons was population of Jacksonville vs south carolina in 1995, at that time  the overall population of So. Carolina was greater than Jax, however  towards 2014, the overall population of Jax surpassed So Carolina, significantly. He was makingthis comparison to highlight the Jaguars 365 concept and to capitalize on the Stats from the Game day experience where Everbank was number 1, overall. As I understand it the idea was to make the stadium a "go-to" destination, even during off-season- one example is movie night ( and thank goodnesss for the new movie with will smith, because they show football related movies, and this would be one more thet can possibly show in a few years.) As  well as bringing in season ticket holders to, or part of the Stadium during the off-season- like in the action park promotion in july. I get the intention is to make being a season ticket holder valuable beyond the season- once that is done, if the Jags are a winning team, well- that is just icing on the cake.    

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