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TPC Sawgrass - The Players Tourney '18

#6

(05-11-2018, 02:15 PM)homebiscuit Wrote:
(05-10-2018, 05:16 PM)NYC4jags Wrote: Is it just me - or does Mickelson look like a guy that stopped by the shop to try to upsell you on a pallet of mufflers. 

Weird new dress shirt sponsorships are cool, but...

He has equity in the company. They also sell other kinds of shirts, such as polos, which Mickelson says he'll be wearing in future events. The button-down isn't the most practical shirt for golf, but it has people looking and got the search engines engaged for the company name. A brilliant stroke of marketing, if you ask me.

If 7 over par and missing mizzen the cut is an attractive marketing angle...

Tongue
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RE: TPC Sawgrass - The Players Tourney '18 - by NYC4jags - 05-11-2018, 02:33 PM



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