This is a pretty neat article. And these next paragraphs blew me away.....

 

"Since playing in London for the first time last year, a 42-10 loss to the 49ers, membership has grown from 20,000 to nearly 35,000."


 

LOSING NOT A DETERRENT


<p style="font-size:14.3999996185303px;font-family:helvetica, 'lucida grande', tahoma, verdana, arial, sans-serif;color:rgb(0,0,0);">"One of the more intriguing aspects of Union Jax’s growth is that it’s happening while the Jaguars are in a major down cycle. They have lost 34 of 41 games, the NFL’s worst record since the 2012 season.


<p style="font-size:14.3999996185303px;font-family:helvetica, 'lucida grande', tahoma, verdana, arial, sans-serif;color:rgb(0,0,0);">None of that seems to discourage the U.K. fan base, mainly because they tend to gravitate toward an underdog, especially one making inroads to embrace them."


<p style="font-size:14.3999996185303px;font-family:helvetica, 'lucida grande', tahoma, verdana, arial, sans-serif;color:rgb(0,0,0);">It's a good thing they like an underdog because we've got that covered in spades. I know our fellow UK fans here have said they like an underdog. I guess reading that most UKers feel that way and seeing the growth from 20k to 35k after a loss just blows me away. I wonder how much growth there will be after the brick we unloaded yesterday. It should be phenomenal. 

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I'm always a little dubious at the Union Jax numbers, as all you have to do is tick a box on the NFL UK website which says something along the lines of "Click here to join Union Jax for a chance to win prizes". Having said that, I have noticed a LOT more people wearing Jags merchandise

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I'm always a little dubious at the Union Jax numbers, as all you have to do is tick a box on the NFL UK website which says something along the lines of "Click here to join Union Jax for a chance to win prizes". Having said that, I have noticed a LOT more people wearing Jags merchandise

I saw quite a few Jags jerseys in the crowd on TV yesterday. Too many of other teams too though. But it's a start. And hey, clicking a box and getting more info or prizes is also a start in getting to know the team. It's better than no option.

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