I'm noticing how many businesses will give you a price reduction if you ask for one.  My wife has gone to the Xfinity store a few times and told them we are cancelling because the bill is too high, and they will inevitably "find" a special deal for us that substantially reduces the price. 

Same thing with a certain well-respected mainstream publication.  I was subscribing online for I think around $10 a month, then they announced they were going up to $20 a month.  And guess what?  You can't just click "cancel."  You have to call and talk to someone.  So I called to cancel, and the person I was talking to said, how about if we go back to $10 a month?  I replied that that is still too much, I'm going to cancel.  Then she says, hold on a minute.  About 20 seconds later she comes back on the phone and offers it to me for $4 a month, which I accepted.  The exact same thing happened with another well-respected mainstream publication.  

I have had other experiences like this.  Now, you might be wondering, why would this bother me?  It bothers me because they are casually ripping off people who just go along and don't realize they can get a better price if they just ask for one.  That doesn't seem right to me.  It's not the money.  It's the principle.  It's the casual rip-off of the unaware or unaggressive.

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