Unfortunately, in today's age, this is not going to sit well with some fans. I think either this company will need to limit some of their product or the Jags will be forced to  cut ties with them. This could easily become a national story. I'm surprised the Jaguars would partner with them without attempting to cull some of the more "extreme" t-shirts. Three shirts stand out more than the others:

X Lives Matter
#WeAllBleedRed

The fastest way to a man's heart is 2970 ft per second (with an AR-15)

Drain the Swamp: With Presidential Strength


While it could be argued that the first is supposed to be a positive message, it is still a relatively taboo subject. The next is a political hot topic with the Parkland shooting still fresh in everyone's minds. The last is overtly political. The rest (that I saw) are a matter of taste. While, not my style, don't bother me. Imo, you don't want to let personal taste get in the way of sponsors, but you do  want to limit messages that might alienate a part of your fan base. I am all for free speech, but this does not seem like a shrewd business decision by the Jags.

---