It's a company. A company that pays the Jaguars lots of money to sponsor the themed area of the stadium this season.
We have to try to keep that part in perspective here.

Do I think some of their merchandising slogans show poor taste?  Absolutely.  I also avoid drinking Bud Light at all costs because it's not good beer, but I don't mind their sponsorship.

While I didn't serve - I come from an intensely military family with too many uncles, aunts and cousins to count who are vets or actively serving.  My father included.  This helps me to have a dual perspective here and it's easy for me not to be offended by a few corny t-shirts. I appreciate the intent and concept of the brand yet find find some of the execution of the product and slogans to be awkward and unfortunate. No big deal.

Personally, I think Khan probably agreed to this sponsorship hesitantly and I doubt it lasts beyond the 2018 season.  Just my gut feeling.
I think he is incredibly sincere about honoring veterans and wanting to make them and our active military feel as welcome as possible at the stadium.  I do think he'll try to find a classier way to do it (than Grunt Style sponsorsorship) simply based on his actions and words over the past few years.

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